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CONSUMER REPORTS: People dislike online dating more than any other service

Looking for love? You're not alone.

A recent consumer reports survey found 16-percent of respondents had used an online dating site or app at least once, but the results aren't always a marriage made in heaven.

Consumer Reports surveyed nearly 10,000 online daters to find out which sites can lead to a meaningful match.

Melissa Emsley had been using online dating apps for five years– At first she was hopeful, but after a number of disappointing dates, she became frustrated.

"When you get your hopes built up, sometimes, to meet the right person. And then that chemistry is just not there,” Melissa said. “It can be discouraging."

And Melissa's not alone. In Consumer Reports' survey, respondents gave online dating sites the lowest satisfaction scores Consumer Reports has seen for any rated service in two decades - even lower than cable TV companies!

"Online dating is different from shopping for other kinds of things like a sweater,” said Margot Gilman, Money Editor for Consumer Reports. “Once you find a sweater you like, you get it. With dating, the sweater has to like you back."

But even with so many "dissatisfied" online daters, a surprising 44 percent of respondents who tried online dating say they have had or are in a serious long-term relationship or have gotten married, thanks to dating online.

"I was about to give up online dating completely, when I got a message from Brian,” said Melissa Emsley. “I definitely have that site to thank for my relationship today, so it can work out. "

Consumer Reports says you can maximize your results by choosing the right site from the beginning. If you're interested in meeting someone who likes the same kinds of movies as you do, or follows the same faith as you do, you can probably find a website that specializes in helping you find just that

But even the best digital match can't guarantee chemistry. That's why it's important to go on a date to meet someone in person early in the process. And just like Melissa and Brian, sometimes it pays off to keep yourself open to love.

Consumer Reports also found that OKCupid and Tinder are more popular among millennials, while generation X'ers and baby boomers are more likely to use a paid subscription-based dating website or app such as Match.com.

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