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'Only Vegas Moments' debuts as new Las Vegas tourism campaign

The Las Vegas Strip is seen in this photo taken Tuesday, May 22, 2018. (Tom Hawley | KSNV)

A new tourism campaign aims to market Las Vegas as a one-of-a-kind destination for "adult freedom" by using long-form storytelling.

The Las Vegas Convention and Visitors Authority on Tuesday unveiled "Only Vegas Moments," a series of four short films available online. They'll also air across television in broadcast spots.

"The introduction of 'Only Vegas Moments' celebrates the long-standing promise of adult freedom in Las Vegas by embracing contemporary storylines that are relatable to a wide range of potential visitors," Cathy Tull, chief marketing officer for the LVCVA, said in a press release.

The four films each have a different storyline, according to the LVCVA:

Now & Then:
For a young LGBTQ couple in love, a trip that starts as just a getaway to where they first met turns into a life-defining experience.
Party of One:
A woman whose travel plans change suddenly finds herself in Las Vegas with the rare opportunity to do something just for her. With no one to look after and nothing on her schedule, it’s an opportunity for a working mom to practice self-care.
The Meetup:
A traveler in Las Vegas on business decides to make his trip more interesting by transforming himself into a mysterious smooth operator - and people can’t help but take notice.
The Anniversary:
A couple in a relationship on the rocks decides to embrace the freedom of Vegas in hopes of remembering why they fell in love in the first place.


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