MENU
component-ddb-728x90-v1-01-desktop

Three months after mass shooting ‘What Happens in Vegas’ TV spots return

Three months after the mass shooting on the Las Vegas Strip, the town built on tourism is returning to its popular marketing slogan “What Happens in Vegas, Stays in Vegas.” (KSNV)

Three months after the mass shooting on the Las Vegas Strip, the town built on tourism is returning to its popular marketing slogan “What Happens in Vegas, Stays in Vegas.”

The Las Vegas Convention and Visitors Authority hit pause on the nationwide TV campaign following the Oct. 1 mass shooting that claimed the lives of 58 people on the Strip.

“For me personally, three months later I haven’t felt safe,” said visitor John Anastasopoulos who is visiting from San Diego.

He’s staying at the Mandalay Bay with what he calls eerie reminders of the massacre that took place months ago.

“Our room happens to look straight down on the venue,” said Anastasopoulos.

Las Vegas visitation has been down in recent months. 2017 saw almost 650,000 fewer visitors than the previous year as of November. It’s a drop blamed mostly on room renovations and availability.

However, in the wake of the tragedy on the Strip, Las Vegas pulled the plug on the catchy “What Happens in Vegas” ads while the marketing strategy focused instead on “Vegas Strong.”

“There’s a visitor’s sentiment and there’s a community sentiment,” said Cathy Tull, Vice President of Marketing at the LVCVA.

Tull said their team has been polling people on the Strip every few weeks – consulting only visitors.

“What we found in the last amount of research that we did, was that people were ready to transition back to "what happens here stays here", that they wanted their Vegas back, that they were feeling it was okay and appropriate,” said Tull.

As for Anastasopoulos, he believes there’s a proper way to market Las Vegas.

“That's why people come out here -- to have fun, let loose, and they should keep promoting that message,” he said.

Trending