Cheerios hopes to save the bees by giving out 100 million free wildflower seeds
Cheerios is featuring its honey-nut cheerios mascot "Buzz" in an effort to boost global bee populations.
The company - partnering with Veseys Seeds - is pledging to send out 100-million wildflower seeds.
Anyone interested in helping with #BringBackTheBees campaign can sign up on the cheerios website to receive 100 free seeds.
Recipients are asked to plant them in a bee-friendly area.
The company's website notes that bee populations -- a crucial pollinator for world food supplies -- have been declining in recent years.