Cheerios hopes to save the bees by giving out 100 million free wildflower seeds


Cheerios is featuring its honey-nut cheerios mascot "Buzz" in an effort to boost global bee populations.

The company - partnering with Veseys Seeds - is pledging to send out 100-million wildflower seeds.

Anyone interested in helping with #BringBackTheBees campaign can sign up on the cheerios website to receive 100 free seeds.

Recipients are asked to plant them in a bee-friendly area.

The company's website notes that bee populations -- a crucial pollinator for world food supplies -- have been declining in recent years.

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