Caesars launching newly re-branded rewards program

Caesars Entertainment says it will start a new rewards program as its starts to create a new portfolio of non-gaming properties in the United States. (Phillip Moyer | KSNV)

Caesars Entertainment says it will launch a new rewards program as it expands its portfolio of non-gaming properties.

"Caesars Rewards" will take the place of Total Rewards effective Feb. 1, the company says, with members getting access to greater benefits and more incentives.

"From the iconic Caesars Palace in Las Vegas and through many of our other properties, guests know the Caesars brand, and Caesars Rewards helps us strengthen that connection across our global network," CEO Mark Frissora said in a statement.

The new rewards program comes after Caesars announced the launch of its first non-gaming hotel in the United States, the Caesars Republic Scottsdale in Arizona.

Total Rewards members will be moved to Caesars Rewards on Feb. 1, and the program will still feature the same membership tiers.

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