Lucky Dragon rises next to the Golden Steer

The Lucky Dragon Resort is located right next to the Golden Steer Steakhouse 5/6/2016 [Jeff Gillan/KSNV]

It won't be the first Las Vegas resort to cater to Asian customers.

But the Lucky Dragon Hotel & Casino is sure paying attention to detail.

"This whole place has been very specifically feng shui'd, from the color patterns, to the carpets, to where the seats are, to where the cash is," David Jacoby, the resort's Chief Operating Officer told me as we stood in front of the resort on a busy Sahara Avenue.

"There will be no fourth floor in the hotel - that's a superstition similar to what we have in the United States with the number 13. There's no number 4 anywhere on the property. Our phone numbers don't have a 4 in it," he said.

Not to mention, the resort is awash in red, a color the Chinese consider lucky.

"People in the front of the house of the resort will speak Mandarin, Cantonese and other Asian dialects. Signage is in Chinese first, English second," said Jacoby.

Thursday the resort announced it is fully capitalized, with commitments from the Fonfa and Weidner families to ensure the Lucky Dragon opens at the end of 2016.

The nine-story, 204 room hotel will feature a 27,500 square foot casino, complete with tea garden and spa.

"What we're trying to do is build an authentic cultural experience from the ground-up for Asian clientele, both locally and regionally throughout the United States," said Jacoby.

The resort sits on Sahara a block from the Strip, next to the iconic Golden Steer steakhouse (Frank & Elvis ate there) and at the northern end of Las Vegas Boulevard, which is still trying to regain its footing from the Great Recession. It's a stones-throw from the SLS, and down the street from the still-empty Fontainebleau.

The Lucky Dragon sees opportunity, close to I-15 and poised to benefit when the North End takes off.

"This is where we wanted to be," said Jacoby.

The Lucky Dragon will have competition. Up the Strip, the $4 billion dollar, 3,000 room Resorts World Las Vegas says it's on the verge of beginning construction in earnest, with a competition date of 2019. It, too, is targeting the Asian visitor.

"I think we'll work well together as neighbors," Jacoby tells me. "I think we're going to be smaller and a little more intimate and boutique-type-of-experience, and some guests might prefer that," he said.

Connect with Jeff Gillan on Twitter @JGillanNews3LV and on Facebook!

close video ad
Unmutetoggle ad audio on off